CASE STUDY 3
Investing Newsletter
Overview
This company operates many different newsletters including several on investing. They sell sponsorships to advertisers on a CPC basis so the most important thing for them is to get targeted and active subscribers who will click on and engage with their content. This company mails hundreds of millions of emails per month and has medium to high deliverability on everything except Gmail so we suppressed those Gmail addresses.
Process
To get the most active and relevant leads for their publications we built a client profile based on their target audience’s online behavior and traffic patterns. We filtered that down to the most recently active leads with the highest intent signals to find people who were already actively subscribed to related publications.
All of these subscribers are US based, have opted into partner marketing, and have been active in their inbox within the last 30 days.
We sent these leads to the client via API and the client fired off a welcome email immediately as they entered their ESP.
Results
The stats below are from our initial onboarding period where we work especially close to verify the targeting is on track and we are able to get traction, about 2 weeks. These numbers should continue to go up as they continue to get emailed. Each line item is a different segment of website and keyword activity
We saw one of the sources looked like it had decent stats but was less than half of the results of the others so we were able to quickly optimize that one out and scale up the high performers. The open rate for this client is very healthy but the click rate is extremely high for 2 of the 3 sources.
This client currently takes in over 15,000 leads per day from us.
Investing Newsletter – 14 Days of stats – Standard API delivery
10,323
Total Leads
19.91%
Avg Open Rate
768
Total Clicks (so far)
7.41%
Contact to Click Rate
| ID | Unique Leads | Open | Open Rate | Clicks | Clicks to Opens |
|---|---|---|---|---|---|
| 646 | 3,412 | 914 | 26.79% | 309 | 9.06% |
| 670 | 3,446 | 717 | 20.81% | 321 | 9.32% |
| 645 | 3,465 | 424 | 12.24% | 138 | 3.98% |
| ALL | 10,323 | 2,055 | 19.91% | 768 | 7.44% |
