- Monday - Friday 8AM - 9PM
- 20 N. Orange Ave. Unit 1100 Orlando, FL 32801
Total Leads
Avg Open Rate
Total Clicks (so far)
Contact to Click Rate
Overview
This company operates 3 different newsletters in the news aggregation space, basically summarizing the top news stories with links out to the relevant articles. They wanted to scale grow their newsletter subscriber list that was already well into the hundreds of thousands of readers. They sell sponsorships to advertisers on a CPC and CPL basis and do affiliate marketing for their unsold inventory, so the most important thing for them is to get targeted and active subscribers who will click on and engage with their content. This company mails 50 million emails per month and has high deliverability on all ESPs.
Process
To get the most active and relevant leads for their publications we built a client profile based on their target audience’s online behavior and traffic patterns. We filtered that down to the most recently active leads with the highest intent signals to find people who were already actively subscribed to related publications.
Process Cont…
We sent these leads to the client via API and the client fired off a welcome email immediately as they entered their ESP. The client emailed the subscribers for 5 days to try and get an open or click. The leads that engaged with an open/click were placed in their regular mailing list for daily newsletters.
Results
We helped this publication grow their newsletter subscriber list by over 32,000 readers in less than 1 month with open rates averaging out at 45% and nearly 10% of those subscribers turned into clickers within 22 days.
The stats below are from our initial onboarding period where we work especially close to verify the targeting is on track and we are able to get traction, about 3 weeks. These numbers should continue to go up as they continue to get emailed. Each line item is a different segment of website and keyword activity
| ID | Contacts | Total Sends | Sends Per Contact | Opens | Open Rate | Clicks | Click to Open Rate | Active Clicker % |
|---|---|---|---|---|---|---|---|---|
| 4372 | 3,698 | 41,635 | 11.26 | 17,311 | 42% | 403 | 2.33% | 10.90% |
| 4394 | 3,649 | 41,570 | 11.39 | 16,922 | 41% | 416 | 2.46% | 11.40% |
| 4405 | 3,144 | 24,585 | 7.82 | 9,487 | 39% | 365 | 3.85% | 11.61% |
| 4407 | 3,338 | 33,981 | 10.18 | 13,314 | 39% | 312 | 2.34% | 9.35% |
| 4410 | 3,946 | 45,177 | 11.45 | 20,507 | 45% | 484 | 2.36% | 12.27% |
| 4585 | 5,154 | 64,718 | 12.56 | 33,800 | 52% | 755 | 2.23% | 14.65% |
| 4371 | 2,986 | 26,981 | 9.04 | 9,661 | 36% | 161 | 1.67% | 5.39% |
| 4392 | 3,018 | 26,754 | 8.86 | 9,351 | 35% | 173 | 1.86% | 5.72% |
| 4408 | 3,230 | 28,347 | 8.78 | 10,518 | 37% | 90 | 0.86% | 2.79% |
| 32,163 | 333,748 | 10.38 | 140,871 | 42% | 3,159 | 2.24% | 9.82% |
