Total Leads
Avg Open Rate
Total Clicks (so far)
Active Clicker %
Overview
This company wanted help scaling their newsletter subscriber list. They operates multiple newsletters in the political space for Conservative subscribers. They sell sponsorships to advertisers on a CPC basis, so like most newsletter publishers, the most important thing for them is to get active subscribers who will click on and engage with their content. This company mails approximately 300 million emails per month and has high deliverability on all ESPs.
Process
To get the most active and relevant leads for their publications we use our intent database to build an audience for the client based on their ideal profile’s online behavior and traffic patterns. We filtered that down to the most recently active leads with the highest intent signals to find people who were already actively subscribed to related publications.
We marketed the client’s newsletter to this audience via email and delivered the subscribers to the client via API. The client fired off a welcome email immediately as they entered their ESP.
We delivered these leads to the client via API. This client used a tool called Inbox Mailers to time the initial welcome email when the subscriber was actively in their inbox.
Process Cont..
This skyrocketed the initial open rate for them (76%) and let them engage a lot more subscribers from the onset.
This client manages their lists with engagement based lists meaning they send more to people who open and click and quickly drop off unengaged subscribers. The leads that engaged with an open/click were placed in their regular mailing list for daily newsletters.
Results
We helped grow their newsletter subscribers by over 32,000 and they got open rates in the 70%+ range. Over 12% of their new subscribers turned into clickers in just 30 days.
The stats below are from our initial onboarding period where we work especially close to verify the targeting is on track and we are able to get traction, about 3 weeks.
A few of the campaigns where the Sends per Contact are very high are from initial campaigns we ran that started earlier. These numbers should continue to go up as they continue to get emailed. Each line item is a different segment of website and keyword activity.
Political Newsletter – Highest Open Rates (Used Inbox Mailers tool)
| ID | Contacts | Total Sends | Sends Per Contact | Opens | Open Rate | Clicks | Open to Click % | Active Clickers % |
|---|---|---|---|---|---|---|---|---|
| 5377 | 4,655 | 55,973 | 12.02 | 40,314 | 72% | 277 | 0.69% | 5.95% |
| 5379 | 4,423 | 50,815 | 11.49 | 35,020 | 69% | 210 | 0.60% | 4.75% |
| 5380 | 5,486 | 67,983 | 12.39 | 50,524 | 74% | 384 | 0.76% | 7.00% |
| 5382 | 4,222 | 61,263 | 14.51 | 45,639 | 74% | 1,031 | 2.26% | 24.42% |
| 5388 | 3,646 | 43,192 | 11.85 | 30,370 | 70% | 273 | 0.90% | 7.49% |
| 5389 | 673 | 9,883 | 14.68 | 7,138 | 72% | 45 | 0.63% | 6.69% |
| 5390 | 1,270 | 49,699 | 39.13 | 41,647 | 84% | 842 | 2.02% | 66.30% |
| 5392 | 2,279 | 78,903 | 34.62 | 66,572 | 84% | 177 | 0.27% | 7.77% |
| 26,654 | 417,711 | 15.67 | 317,224 | 76% | 3,239 | 1.02% | 12.15% |
